1. Purpose of cookies policy
This website uses technologies such as cookies and pixel tags. By browsing the website, the user agrees to the creation and use of the necessary and essential functional cookies. If the user does not wish to use these cookies, they can either disable them (for those cookies where this is possible) or avoid browsing the website.
For the purposes of this policy, the following terms have the following meanings:
- cookie or cookies: Cookies are small text or message files that are sent by an organization’s server and then stored on your computer. Cookies do not have access to the data stored on your computer’s hard drive or to cookie files created by other websites, and they do not cause any damage to your system.
- Persistent cookies: These remain for multiple visits to the website and are stored on your hard drive.
- Session cookies: These are automatically deleted after each visit.
- Third-party cookies: These are used by partner websites that are embedded within our website or to which we link.
2. Which “cookies” are placed on your device when you use our website?
When you access and/or use the Website, we place one or more cookies on your device for the purposes described in this Policy.
The table below and the information it contains specify the cookies used for the website. It also provides details of any third parties that install cookies:
Cookie type |
Cookie Provider |
Cookie name |
Third-party cookie |
Persistent or Session Cookie |
Purpose of Cookies |
Expiration time |
Functional |
Pharos AI factory |
MOOSEND_USER_ID |
No |
Persistent |
This cookie is used to identify a user across sessions on the website, enabling personalization and tracking user engagement with the site. It helps in enhancing the user experience by remembering visitor preferences and interactions. |
13 months |
Functional |
Pharos AI factory |
exitIntentFlag |
No |
Session |
This cookie is used to determine if a user has been shown an exit intent popup during their current session, aiming to improve their browsing experience by not repeatedly showing the same popup. |
Session |
Functional |
Pharos AI factory |
MOOSEND_SITE_ID |
No |
Session |
This cookie is used to identify the site ID for users to enable site-specific configurations and settings (language, content). |
Session |
Functional |
Pharos AI factory |
sessionid |
No |
Persistent |
It enables the basic functionality of the website without personally identifying the user. |
1 day |
Functional |
Pharos AI factory |
msf_shown_c1bd48c5-4013-472b-9406-ef1f9f96958f |
No |
Session |
This cookie is used to determine if a user has been shown an entry intent popup during their current session, aiming to improve their browsing experience by not repeatedly showing the same popup. |
Session |
Analytics /Statistics |
Pharos AI factory |
sbjs_migrations |
No |
Session |
This cookie is used to track user interactions and migration between different pages or sections of the website to improve user experience and website performance analytics. Consent is required. |
Session |
Analytics /Statistics |
Pharos AI factory |
sbjs_current |
No |
Session |
This cookie is used to track users’ activities and interactions across the website to facilitate better analysis and understanding of traffic sources and user behavior. Consent is required. |
Session |
Analytics /Statistics |
Pharos AI factory |
sbjs_session |
No |
Session |
This cookie is used to track user activity and sessions to improve the performance and usability of the website, helping to understand how visitors interact with the website. It’s being deleted automatically after the end of the session. Consent is required. |
Session |
Analytics /Statistics |
Matomo |
_pk_ses.1.8afa |
Yes |
Session |
It is used to track user behavior on the website during their visit, with the aim of helping to understand user interaction and improve the website’s performance. Consent is required. |
Session |
Analytics /Statistics |
Matomo |
_pk_ref.1.8afa |
Yes |
Persistent |
It is used to store information about the visitor’s source of origin on the website. This data helps to understand how users arrive at the website and to assess the effectiveness of the traffic channels. Consent is required. |
6 months |
Analytics /Statistics |
Pharos AI factory |
sbjs_first |
No |
Session |
This cookie is used to store information about the user’s first session on the website. It tracks details such as the source from which the user came, the path they took, which search engine and keyword were used, and their location at the time of the first visit. This information is used to analyze and improve the website’s performance by understanding user behavior. Consent is required. |
Session |
Analytics /Statistics |
Pharos AI factory |
sbjs_current_add |
No |
Session |
This cookie is used to store information about the current visit to distinguish between users and sessions. It typically includes details such as source of traffic, campaign data, and user behavior to help in tracking and analyzing the effectiveness of marketing campaigns. Consent is required. |
Session |
Analytics /Statistics |
Matomo |
_pk_id.1.8afa |
Yes |
Persistent |
It is used to identify and record repeat visits by users to the website. It helps collect statistics about their behavior and measure the website’s performance. Consent is required. |
1 year |
Analytics /Statistics |
Pharos AI factory |
sbjs_udata |
No |
Session |
This cookie is used to store user-specific data to help monitor and analyze the effectiveness of the advertising campaigns and optimize the user experience on the website. Consent is required. |
Session |
Analytics /Statistics |
Pharos AI factory |
sbjs_first_add |
No |
Session |
This cookie is used to store details about the user’s first visit to the website, including timestamp, referring site, and source of the traffic, to assess the effectiveness of marketing campaigns and website sources. Consent is required. |
Session |
Marketing |
Youtube |
YSC |
Yes |
Session |
This cookie is set by YouTube to track views of embedded videos. Consent is required. |
Session |
Marketing |
Youtube |
VISITOR_INFO1_LIVE |
Yes |
Session |
This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface. Consent is required. |
6 months |
Marketing |
Youtube |
__Secure-ROLLOUT_TOKEN |
Yes |
Persistent |
It is used to manage the gradual rollout of new YouTube features or updates, identifying users who belong to specific test groups and measuring the performance of the new features provided. Consent is required. |
6 months |
Marketing |
youtube |
VISITOR_PRIVACY_METADATA |
Yes |
Persistent |
This cookie is used to store the user’s consent and privacy choices for their interaction with the site. It records data on the visitor’s consent regarding various privacy policies and settings, ensuring that their preferences are honored in future sessions. Consent is required. |
6 months |
3. How long are Cookies stored on your device?
The length of time a cookie will be stored in your browser depends on whether it is a persistent or a session cookie. Session cookies will be stored on a device until you close your web browser. Persistent cookies remain on the device after you finish browsing until they expire or you delete them.
4. How can you disable Cookies placed on your device?
Usually, you can use your web browser to enable, disable, or delete cookies. To do this, follow the instructions provided by your web browser (typically found in the “Help,” “Tools,” or “Edit” settings). You can also set your web browser to reject all cookies or to notify you when a cookie is being sent. Please refer to the information in the table above regarding the cookies that are installed after the user has given their consent.